Salt and pepper, social media, SEO., and peanut butter and jelly These two online marketing strategies are so intertwined that a media marketing campaign cannot ignore one or the other. To be successful online, a business or website needs both.
SEO, short for search engine optimization, is using keywords and concepts in a website’s content or blog that attracts visitors to a website. Knowing what keywords and concepts are searched most often is necessary to make SEO for a site effective.
Hot Topic: Social Media
Google Adwords Keyword Search Tool is one tool that website designers and writers use to incorporate common search terms into a blog post or article. Yet, even with optimal search terms and keywords, a website cannot build popularity without social media.
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SMM allows you to use numerous socially promoting keywords. However ensure that you use appropriate keywords in the articles. Social media optimization has numerous benefits such as exposure to your website which leads to increased website traffic. Therefore it can ultimately also take your website in the upper portion of Google search engine ranking.
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Social media, once considered the area of people looking to network and make friends online, is now confirmed as an essential element to any business marketing strategy. Politicians, entertainers, charities, businesses, and well, most everyone uses social media these days.
Hence both Social Media Marketing and Social Media Optimization should be used wisely as a means to promote your business and making it a profitable enterprise.
Technovillacom is a famous blogger. He is an expert on the issues of Social Media Marketingand Social Media Optimization. He is associated with one of the finest Social Media Marketing Company of India.
Social media is more than just a way to gain contacts and followers. It’s a foundation for gaining links. Links are a driving force in search technology. When a site has many incoming links, the search engine perceives the site as more relevant and important and moves it in place in the rankings. If a website does not come up during the first page, or even the first three pages of a search, it’s practically invisible.
Some popular social media sites include Twitter, Facebook, del.icio.us, Stumbleupon, Digg, and Squidoo. More are being added all the time, changing the dynamism of social media. Tools are available that help users connect with accounts on several sites at once, increasing efficiency in social networking.
When a website is listed or bookmarked in either of the social media sites, other users can grade the site and its content. This validates the significance of having relevant and informative copy.
As users comment on blogs and articles, they can add their own links, and increase traffic to their sites. One important component of media marketing is commenting on other sites and becoming active in online communities.
As people visit a site and like what they find, they pass the link on through their own social media sites. This is termed viral marketing. When a site, article, or video goes viral, it means it’s being promoted all over the Internet through people visiting it.
Think of it as a beneficial sort of gossip. One person tells ten friends that a site has something exciting, those ten friends tell ten friends each, each of the 100 new friends tells ten more. A site can be promoted exponentially, much as a virus replicates, hence the term viral marketing.
You are given the chance to make new friends via such sites, whether that be ‘suggested friends’ (a friend of a friend) or online relations that can be formed, owing to a shared interest or hobby.
When launching an online media marketing campaign, the first thing to consider is branding. A site should reflect its brand every time it is mentioned, every place on the web.
Another important aspect is to look at what the customer or user of the site needs and wants. When a site meets those needs with relevant articles that reflect the keywords and SEO terms that clients use in a search what happens? It goes up in the search engine ranking.
If you have email that is consistent with these two sites, do allow it to search them on the sites for you. You can always deselect someone if you do not want to interact.
Invest time and thought into the campaign. Define the goals of what the website has to be successful, and keep those goals in mind when social networking online. Become educated in search engine strategies and apply them into the campaign. Others are working hard to perform the same. Knowledge is today’s competitive edge.
In conclusion, SEO needs social media just as social media needs SEO. For a business to thrive online, the webmaster must become expert in both, and utilize both on a regular basis. Success happens when a site goes viral and finds itself on the front page of the major search engines. The marriage of SEO and social media produces better results than either can alone.