Direct selling is a business model especially appreciated by women. According to 2011 data compiled by the European Direct Selling and published on the occasion of the Round Table Seldia which will take place on 3 October in Milan, Italy, 76% of direct sellers are women. Throughout Europe 11.3 million women are responsible for the sale of 84% while men are only 16%.
The phenomenon is due to the ease of reconciling this kind of work and family life through part-time, 82% of preferred vendors compared to full time (chosen by only 18%).While in Europe the business one to one is predominant with 70%, Italy was in line with the 65% of total sales, confirming an opportunity for employment in this time of work crisis. Among the sectors most beaten by this business model, cosmetics and products for personal care (36%), durable and consumer products for the home (22%) and dietary supplements (14%). The business of direct sales in Europe, according to the data that is 17.8 billion euros, cui13, 4 billion are related to EU countries. France is in first place with a turnover of € 3.7 billion, followed by Germany (2.8 billion) and Italy, with a turnover of 2.4 billion euros well.