Free Mobile has recruited 3.6 million subscribers in six months, or 5.4% of the market. A commercial success since its launch in January to the parent company, Iliad, whose profits have shrunk in the first half of 2012.
The group announced Friday its interim results with profits fall 45% to 80 million despite a strong increase in sales. If weighed on its profits, Free Mobile has however reported Iliad 320 million euros of additional income, allowing the group to show a 39% increase in its first half sales to 1.44 billion euros.
The group said they expect a strong increase in sales in 2012 and confirmed its forecast to see more than 4 billion euros in 2015. Ads welcomed the Paris Bourse, where the Iliad share gained 4.17% to 125.42 + euros to 9 h 10. The cons-attack arises Free Mobile was initially reported seduced in the first quarter 2.6 million subscribers, the rate of arrival of new customers has slowed by half from April to June, probably the effect of the attack against the competitors forced to lower their prices. To the Director General Iliad, Maxime Lombardini, the success of Free Mobile shows that France is ready to adopt the principle of subscription without laptop provided without commitment, which is a place in other European countries. “We will take our customers and our competitors in the market for prepaid, which still has 20 million customers, which is a huge reserve,” he told AFP. According to Maxime Lombardini, c is the price paid for roaming in Orange – “hundreds of millions of euros” – and the investment Free Mobile crippling cash. The solution: “The deployment of our own network.” “Homelessness is a necessary evil, but we will make the margin as the day we will hold our own network,” acknowledged Maxime Lombardini, ensuring that the deployment progressed, without giving precise figures.