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Google changes search engine algorithm

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The technology company Google has announced that they will modify the algorithms of its popular Internet search engine to impair vision to the web pages linked to content that infringes the copyright, as published on its corporate blog ‘Inside Search’.

The updated browser will take effect from next week. This is a change in the criteria set when the result list generated by each search to give priority to sites that offer legitimate products against which promote pirated content, which will be relegated to less prominent positions.

To differentiate between the web based on their respect for copyright, Google will consider the number of complaints received concerning violations of “copyright” associated with Web sites.

According to Vice President of Engineering at Google, Amit Singhal, our company received in the last 30 days piracy alerts related to more than 4.3 million URLs. “From now on we will use these data as an indicator in our rankings of search” , Singhal said that, however, Google will not remove any pages from your browser unless it receives an application “valid” who owns the rights to the pirated content.

“Only owners ‘copyright’ know if something is allowed and only the courts can decide whether a ‘copyright’ has been infringed. Google can not determine whether a particular page violates copyright law”, said Singhal.

Reactions

In addition to his service to receive complaints by content pirates, Google confirmed that it will continue to provide tools for those who feel that their website has been wrongly stigmatized as infringement of the laws of “copyright” and can claim to be operational again. From the “Motion Picture Association of America” (MPAA), the organization that acts as spokesman for the Hollywood industry, the announcement was received positively but cautiously.

“Google shares will help direct the consumer to look for legitimate ways to access movies and TV shows on the internet and away from dishonest and P2P sites (content-sharing networks) and other illegal enterprises that steal the hard work of creators” said Michael O’Leary, vice president for Foreign Affairs of the MPAA. The organization insisted, however, pay close attention to the application of this new search criteria, over which they have doubts.

“The devil is always in the details”, said O’Leary who asked that Google will take more measures to ensure that their services encourage legitimate businesses and “robbers”.

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