In the early days of the internet, only a select few local businesses in my area had a presence on the web. Two decades later, I don’t know how anyone could hope to remain viable without a website and the knowledge of how to capitalize on it.
Reaching and interacting with customers online is not as easy as you might think. It was enough to simply have a website as little as a decade ago; now a site that is not actively engaging with customers and finding ways to attract new ones is failing to serve its purpose. Simply listing specials and putting up a few pictures doesn’t cut it anymore: you have to really think outside of the box.
Just as traditional advertising required the work of specialists to be effective, digital marketing is an art unto itself. Most people find businesses via search engines like Google. The higher you appear in Google’s rankings, the more likely you are to land on the coveted first page of search results. We say coveted because the vast majority of people never go on to page 2, let alone page 3.
But how do you make sure you make it to page 1? You need experienced digital marketing wizards who know the ins and outs of SEO, which stands for Search Engine Optimization. By employing proven and legitimate techniques, these individuals help companies expand their reach and appeal to many potential customers who would otherwise not know of their existence.
You won’t have trouble finding an SEO company out there, but only a select few really know their stuff. Trafficsoda – a digital marketing agency in Guelph, is an industry leader, thanks to its dedicated and knowledgeable staff. Trafficsoda counts itself among online marketing innovators and that sort of forward thinking is crucial in today’s ever-changing digital marketplace.