Sony Mobile, the mobile division of Sony Corporation, has announced plans to reduce by 15% of its workforce, which is firing about 1,000 workers, mainly in Sweden, along its fiscal years 2012 and 2013 (ie until the end of March 2014).
Specifically, the company has filed a notice Thursday to the Swedish authorities to report that some 650 employees of Sony Mobile in Lund (Sweden) could be affected by this restructuring. The remaining staff reductions will mainly affect consultants in Sweden, the firm added.
The mobile subsidiary of Sony has indicated that this measure aims to increase operational efficiency, reduce costs and drive profitable growth for the business after joining the Sony group.
Japan’s Sony completed last February, the acquisition of 50% stake in the joint venture it had with Ericsson in the mobile phone business since October 2001, Sony-Ericsson, a Swedish partner by 1,050 million euros.
In addition, the Japanese conglomerate Sony said in April it plans to remove over this year 10,000 jobs worldwide, representing about 6% of the workforce of the Japanese multinational.
Moved its headquarters to Japan
Moreover, Sony Mobile will move its corporate headquarters and some other functions to Tokyo (Japan) from Lund (Sweden) in October 2012, as indicated by the firm, who added that Lund will remain an important strategic center focused on software and application development.
The company has said it will carry out a plan to reshape the responsibilities and roles of the centers of Tokyo, Lund and Beijing (China) in order to capitalize on their strengths.
President and CEO of Sony Mobile, Kunimasa Suzuki, has indicated that the group has identified the mobile segment as one of its core businesses and has suggested that the portfolio of smartphone brand ‘Xperia’ is gaining momentum among customers worldwide.
Suzuki said the company continues to accelerate the integration and convergence with Sony to constantly improve the supply and achieve more efficient operating structure to help reduce costs and achieve higher Sony Mobile strengths.